Sharing Modern Muslim Fashion With The World.

CHIC WHITE TOP 3/4 WOOL CROP TURTLENECK CROP SWEATER MUSTARD MAXI TUNIC

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Autumn Inspired. Vibrant New Colors. Timeless Styles.

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1039 Grant St SE

Ste B20

Atlanta, Georgia

Mon - Fri, 10:00am - 7:00pm
Saturday, 10:00am - 7:00pm
Sunday, 12:00pm - 6:00pm

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THE RETURN OF MODESTY: HOW COVERING UP BECAME THE NEW SHOWING OFF

"In an era of Kardashian selfies and ‘naked’ dresses on the red carpet, was it inevitable that modesty would come back into fashion?"

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Why mainstream brands are embracing modest fashion

 "For many years -- especially after the attacks in the United States on Sept. 11, 2001 -- the fashion industry was deeply averse to being publicly associated with Muslims, whether as designers, models, consumers or influencers. That Muslim clients from the newly rich petro-economies of the Gulf provided essential support to European couture houses from the middle of the last century was insider knowledge only.But fast-forward to the second decade of the 21st century, and a connection to Muslims is seen as an asset. "

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What the Fashion Industry's Embrace of Modest Clothing Means to Me As a Muslim Woman

Modest fashion is finally having its moment after gaining mainstream traction and popularity over the past couple of years, and as a "Muslim woman, it feels like it’s been a long time coming. This recent inclusion means a lot to me because when I was growing up, I never had the same options that every other girl did when it came to clothing. In fact, I always felt left out."

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